Resources & Tools to
Simplify Your Marketing
Note: Some links are affiliate links, which means The Marketing Shortcuts may earn a commission at no additional cost to you. Only tools tested, trusted, and used internally are recommended.
Recommended Tools for Building a Simple & Scalable Online Business
Go High Level (GHL)
The all-in-one platform powering The Marketing Shortcuts’ systems.
What it is used for:
- Funnels & landing pages
- Automated workflows
- Social media scheduling
- Google review automation
- Client booking systems
- CRM & pipeline management
- Email & SMS marketing
- Reputation management
Why it’s recommended:
GHL consolidates numerous marketing tools into one powerful platform, making it ideal for SMEs that want automation, structure, and visibility without juggling multiple systems.
Systeme.io
A simple and affordable platform for beginners.
Best for:
- Quick funnel building
- Email marketing
- Online courses
- Light automations
Why it’s recommended:
Systeme.io is perfect for new business owners who want an intuitive, budget-friendly solution to get up and running quickly.
Hostinger
Reliable, fast, and beginner-friendly hosting.
Best for:
- WordPress websites
- Domain setup
- Fast loading speeds
- Cost-effective hosting plans
Why it’s recommended:
Hostinger offers strong performance, excellent support, and superb value—ideal for SMEs establishing or growing their online presence.
Free Guides & Templates
LinkedIn Profile Quick-Fix Guide for Business Owners
Your LinkedIn profile is often the first impression potential clients or partners have of you. This guide shows you how to improve clarity, credibility, and positioning，without needing to post daily or spend hours on LinkedIn.
Best for:
SMEs, consultants, and service-based business owners
Business Website & List-Building Funnel Template
This is more than just a website template.
It’s a ready-made business website with built-in systems designed to help you capture enquiries and grow your contact list automatically.
The template includes a clear page structure, enquiry forms, and follow-up systems—so visitors don’t just browse your site, they take action.
Simple to set up, practical to use, and easy to customise—without complicated tech or hiring a developer.
Best for:
SMEs and service-based businesses who want a website that works as a lead-generation system, not just an online brochure.
eBook Download Funnel Template
If you want to grow an email list for your business, this template gives you a simple, ready-made funnel to do exactly that.
It’s designed to help you capture email addresses, deliver your free guide or resource automatically, and start building a list of interested prospects—without manual follow-ups or complicated setup.
Whether you’re offering a checklist, guide, or eBook, this funnel helps you turn content into a reliable list-building system.
Best for:
Any business owner who wants to build an email list and nurture potential customers over time.
Home Tutor Website & Booking Funnel Template
A niche-specific website and enquiry funnel created for home tutors and private educators. Present your services professionally and make it easy for parents to register their interest.
Tools Used Every Day at The Marketing Shortcuts
Content Creation & Automation
- Canva — Professional graphics & social content
- Loom — Video training, walkthroughs & communication
- ChatGPT / Gemini — Content drafting, ideas & optimisation
Productivity & Operations
- Google Workspace — Email, drive, documents & collaboration
- Notion — Operations, documentation & planning
- Trello — Project and task management
Need Help Choosing the Right Tools?
